KRBL expanding and entering blended edible oil business

09-Jul-2025 07:49 PM

New Delhi. KRBL Ltd., a leading player in the domestic and export market of Basmati rice under the renowned India Gate brand, has now diversified into the edible oil segment and aims to generate revenue of ₹200–300 crore from this new business within the next three years.

The company has recently launched a line of blended edible oils, targeting health-conscious consumers with premium-quality products.

In February this year, KRBL introduced two variants under its “India Get Up Life” range — Gut Pro and Light. These are priced between ₹192 and ₹199 per litre.

According to the company’s business head, Saffola currently dominates the blended edible oil market, which stands at around 1.10 lakh tonnes. KRBL plans to expand this market with its premium offerings.

For the financial year 2025–26, the company has set a sales target of 2,000 tonnes of blended edible oil, expected to bring in revenue of approximately ₹50 crore.

Over the next three years, KRBL plans to scale up sales to 8,000–10,000 tonnes and reach the ₹200–300 crore revenue mark.

The pricing of these products is 5–7 percent higher than Saffola's blended oil due to KRBL’s positioning as a premium brand.

Currently, the blended oil variants are available at modern retail chains and major e-commerce platforms. The company also plans to integrate general trade distribution soon.

The Gut Pro variant consists of 80% rice bran oil and 20% refined soybean oil, while the Light variant contains 80% rice bran oil and 20% refined sunflower oil.